Tag: new product

[ENG] OM-3 a very special creative tool

Original text By Ugo Baldassarre  –  (English translation by Chat GPT)
In collaboration with Polyphoto SPA

The amount of information, the simplicity with which it can now be obtained, and the “hunger” for it are becoming the main causes of errors in the evaluation of things with which we cannot interact directly. Unlike many years ago, when the only way to obtain reliable information in advance was to rely on specialized press, today it is possible to find information with extreme ease, but it is not always possible to use it effectively or to understand whether those who have used it have done so correctly before forming an opinion. The launch of a new product, not yet available on the market, is a specific case of this kind of situation.
Continua a leggere [ENG] OM-3 a very special creative tool

[ENG] New Olympus EP7 – first contact

written by Ugo Baldassarre – translation by Giorgio Aprile

OM Digital Solution makes its first (double) move and launches two new products: the Zuiko Pro 8-25mm F/4 (a very versatile wide-angle lens with a handyman vocation) and a new camera. While waiting to receive the actual products for a test, I wanted to think about the new camera that I still had the opportunity to touch on June 9th directly at Olympus Italia with Luca Servadei (sales director) and Gianni Trevisani (chief technical officer of Olympus Italy). Continua a leggere [ENG] New Olympus EP7 – first contact